Week brings startup launches, social media advice for 2013

Jared Kleinert, a South Florida entrepreneur, plans to soon launch Synergist, a platform that allow social entrepreneurs to meet potential co-founders online, collaborate and crowdfund their new projects. He also just launched AliveNDead, a blog about risk-taking, and he interns for a Silicon Valley startup.

And when he’s not doing all that, he’s going to class — he’s a junior at Spanish River High School in Boca Raton.

Lester Mapp is CEO and founder of the new Miami-based startup called designed by m. His team has just designed a sleek, ultra-thin aluminum iPhone bumper and launched the project on Kickstarter. After just a few days, Mapp is already more than a third of the way to his $20,000 fund-raising goal.

Read about both these entrepreneurs on The Starting Gate blog, where there’s also a post on the most pressing issues facing small businesses in the coming year — taxes, healthcare, lending and a skilled worker shortage, for starters.

And as you are ringing in the New Year, you may be resolving to beef up your business’ social media strategy. Susan Linning's guest post offers five top tips for boosting your social media effectiveness. Among them: Go beyond retweets and make your posts original, fun and personal (but not too personal.) Use visuals, too. Find this and other news, views and tools for entrepreneurs on the blog, which is at the bottom of MiamiHerald.com /business.

Follow me on Twitter @ndahlberg and Happy New Year to all.

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Judge orders state to pay attorney fees in drug test case

TALLAHASSEE --
Florida’s attempt to drug test employees will cost taxpayers $190,589.74 after a federal judge in Miami on Friday ordered the state to pay attorney fees in a case challenging an executive order issued by Gov. Rick Scott last year.

U.S. District Court Judge Ursula Ungaro ordered the payment to the American Federation of State, County and Municipal Employees Council 79, which filed suit in May 2011. The union is plaintiff in the lawsuit challenging Scott’s ability to randomly drug tests workers in agencies his office oversees.

But Ungaro on Friday denied legal payments of $17,455 to the ACLU, which represents AFSCME in the case, saying the civil rights group was not a prevailing party and therefore was not entitled to reimbursement by the state.

In April, Ungaro ruled that Scott’s attempt to require random drug testing for tens of thousands of state workers is unconstitutional, saying Scott did not show a "compelling need" for the controversial plan.

A month later, Scott appealed to the 11th U.S. Circuit Court of Appeals.

Ungaro ruled that requiring drug tests violates the Fourth Amendment to the U.S. Constitution, which protects against unreasonable searches.

Scott issued the executive order last year to require drug testing at agencies under his control, though the plan was placed on hold because of the legal challenge, except for some workers at the Department of Corrections. Ungaro’s ruling said the Scott-controlled agencies include about 85,000 employees, or 77 percent of the state workforce.

Despite the legal uncertainty, lawmakers and Scott this year approved a new bill that would allow drug testing of employees – though not require it.

That measure (HB 1205), which lets agencies conduct random testing every three months, is also being challenged in federal court.

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Facebook Instagram use dived after photo fiasco: AppData

SAN FRANCISCO (Reuters) – Facebook Inc’s Instagram lost almost a quarter of its daily users a week after it rolled out and then withdrew policy changes that incensed users who feared the photo-sharing service would use their pictures without compensation.

Instagram, which Facebook bought for $ 715 million this year, saw the number of daily active users who accessed the service via Facebook bottom out at 12.4 million as of Friday, versus a peak of 16.4 million last week, according to data compiled by online tracker AppData.

The popular app, which allows people to add filters and effects to photos and share them over the Internet or smartphones, experienced the drop over the brief, often-volatile holiday period.

Other popular apps also saw slippage in usage, and some were more pronounced. Yelp, for instance, saw daily active users — again via Facebook — slide to a weekly low of half a million on Thursday, from a high of 820,000 one week ago.

Instagram disputed the AppData survey, which was compiled from users that have linked the photo service to their own Facebook accounts, historically between 20 and 30 percent of Instagram members.

“This data is inaccurate. We continue to see strong and steady growth in both registered and active users of Instagram,” a spokeswoman said in an emailed statement on Friday.

Looking out over a broader timeframe, Instagram’s monthly active users edged up to 43.6 million as of Friday, an increase of 1.7 million over the past seven days, according to AppData.

“We’ll have to monitor the data over the coming weeks to gain perspective on trends in Instagram’s performance,” AppData marketing manager Ashley Taylor Anderson said in an email.

ATTENTION-SEEKING

The sharp slide in activity highlighted by AppData was bound to draw attention on the heels of the controversial revision to Instagram’s terms of service that, among other things, allowed an advertiser to pay Instagram “to display your username, likeness, photos (along with any associated metadata)” without compensation.

The subsequent public outrage prompted an apology from Instagram founder Kevin Systrom. Last week, a California Instagram user sued the company for breach of contract and other claims, in what may have been the first civil lawsuit to stem from the controversial change.

Instagram subsequently reverted to some of its original language.

The move renewed debate about how much control over personal data users must give up to live and participate in a world steeped in social media.

Analysts say Facebook, the world’s largest social network, was laying the groundwork to begin generating advertising revenue, by giving marketers the right to display profile pictures and other personal information, such as who users follow in advertisements.

Its shares closed down 13 cents or 0.5 percent at $ 25.91 on the Nasdaq, in line with the broader market.

(Reporting By Edwin Chan; Editing by Leslie Adler and Andrew Hay)

Tech News Headlines – Yahoo! News

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Matthew McConaughey Welcomes Baby No. 3

Matthew McConaughey and his wife Camila Alves have another reason to celebrate this holiday season -- they welcomed a new baby into the family!

A source tells ET the Magic Mike star was present for the baby's birth Friday at a hospital in Austin, TX. Specific details were not immediately available.

RELATED: Matthew McConaughey Wedding Details!

McConaughey proposed to his 30-year-old Brazilian model/handbag designer girlfriend on Christmas Day 2011, and they got married during a ceremony in Texas last June.

PIC: Matthew McConaughey unrecognizable after weight loss for role

The couple began dating in 2006 and have two other children together, daughter Vida, who is almost three, and four-year old Levi.

RELATED: Matthew McConaughey Weighs In On His Dramatic Weight Loss

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NYPD recruits sworn in at graduation ceremony

They came from all corners of the globe to join their brothers in blue.

The NYPD recruits sworn in at a graduation ceremony in Brooklyn’s Barclays Center today were born in countries like Nigeria, South Korea, China, Albania, Pakistan, and Somalia — and speak 59 languages.

Others came from less exotic locales like Brooklyn and Queens.

The new class of 1,159 cops was made up of 16 percent women. The racial breakdown is 53 percent white, 25 percent Hispanic, 12 percent black and 9 percent Asian.

Nearly all of them — 99 percent — have a college degree.

Police union president Patrick Lynch and his son, Patrick, at today's NYPD graduation ceremony.

One graduate from Rockland County wore the shield of her father, who was killed trying to help people escape from the World Trade Center on 9-11.

Erin Coughlin, 27, was proud to honor the memory of Sgt. John Coughlin, who had served in the elite Emergency Services Unit.

“It’s an absolute honor. It was surreal — I knew he was looking down on me,” said Coughlin, 27, beaming. “I took the same oath he did. I held it together until we had to salute.”

Her mother Patty was also moved. “I’m glad she got his shield,” she said. “It’s amazing that I was at the graduation for him, and now her.”

The graduating class included the son of police union president Patrick Lynch. “It’s something I always looked forward to,” said 21-year-old Patrick Lynch.

His father said he was “extremely proud” to see the shield on his son’s chest.

Police Commissioner Ray Kelly praised Lynch and three other cops during the graduation for making a good collar in Queens while driving home from the police academy in September.

The four spotted a young man beating up another man in Bayside on Sept. 13, and intervened to stop the attack.

Lynch was one of many new cops who has the NYPD in his blood.

“Growing up, I had a lot to look up to,” said Officer Adam Torres, 25, whose father Felix Torres, 46, is retired.

“For many of you, this moment was a long time coming,” said Kelly. “Some of you dreamed of wearing this uniform from the time you were children.”

Kelly also hailed the recruits’ life-saving work during Hurricane Sandy.

Newly minted officer John Lattanzio was praised for walking through waist-deep water to rescue people in Bergen Beach, Brooklyn — carrying one person out on his shoulders — even though his own home was flooded.

The new rookies will protect half a million visitors to Times Square on New Year’s Eve.

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Resources for South Florida small businesses

•  Florida Small Business Development Centers. Counseling and training at centers in South Florida and around the state, www.floridasbdc.org.

•  SCORE Workshops, online training and free coaching at local branches, www.score.org, miamidade.score.org, browardscore.org, southbroward.score.org

• Florida Women’s Business Center. Provides training, mentoring and resources to women entrepreneurs, http://www.flwbc.org.

• The Commonwealth Institute. Helps women entrepreneurs, CEOs and corporate executives build businesses through peer mentoring programs and annually honors top women-led businesses in Florida, www.commonwealthinstitute.org.

The Hispanic Business Initiative Fund of Florida. Nonprofit, with a Miami office, provides free bilingual seminars, workshops and technical assistance to Hispanic entrepreneurs launching or expanding businesses in Florida. www.HBIFflorida.org.

•  Barry University, Barry Institute for Community and Economic Development. Counseling, workshops and training for Miami-Dade small businesses through the Entrepreneurial Institute, www.barry.edu/biced.

•  Broward College. Offers a 24-credit entrepreneurship certificate, www.broward.edu. For noncredit business courses, including training through its Entrepreneurial Institute, http://www.broward.edu/ce.

•  Florida International University, Pino Global Entrepreneurship Center. Workshops, webinars and more, entrepreneurship.fiu.edu.

•  Miami Dade College. Offers a 12-credit entrepreneurship certificate program, www.mdc.edu/business. For noncredit classes, www.mdc.edu/ce. The Meek Entrepreneurial Education Center offers many programs, www.mdc.edu/north/eec.

•  University of Miami, The Launch Pad. Workshops, networking, resources and coaching, www.thelaunchpad.org.

•  Southern Florida Minority Supplier Development Council. Connects large businesses with minority businesses across South Florida, www.sfmsdc.org.

•  Startup Florida. Programs and training, plus register your company in this Startup America initiative, www.startupfl.org.

•  Partners for Self-Employment. Offers training, technical assistance and loans in Miami-Dade and Broward. www.partnersforselfemployment.com

•  Miami Bayside Foundation. Provides loans of $10,000 to $50,000 to minority-owned businesses in the city of Miami. www.miamibaysidefoundation.org..

•  MetroBroward. Nonprofit offers financing, incubation and training for businesses in low- to moderate-income areas of Broward, www.metrobroward.org.

• ACCION USA. Provides microloans up to $50,000 and financial education, with South Florida offices and programs, www.accionusa.org.

ClearPoint Credit Counseling Solutions. Nonprofit offers one-on-one, over the phone or Internet credit counseling to entrepreneurs and consumers with poor credit. 305-463-6739, ext 1019 or www.clearpointccs.org .

•  Incubate Miami. Start-up businesses in technology can get mentorship, office space and now early-stage funding, www.incubatemiami.com.

• The Technology Business Incubator at the Research Park at Florida Atlantic University. Offers mentors, investor connections and business services, http://www.research-park.org

•  South Florida Urban Ministries’ ASSETS Business Development. Nonprofit offers small business development program including one-on-one business coaching and consulting in areas of start-up, marketing, finance and more, www.sflum.org.

• United Way Center for Financial Stability. Center offers a wide array of tools and resources to help families and individuals achieve financial independence. www.unitedwaymiami.org/WhatWeDo/CFS.

•  The Startup Forum. Organization’s mission is to foster the development of vibrant regional startup communities, www.startupforum.net.

•  StartupDigest. Begun in Silicon Valley as a place to find events for entrepreneurs, this has spread to other cities, including Miami, www.startupdigest.com

If your organization should be on this list, email ndahlberg@miamiherald.com

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Keys charter school principal shoots herself

The principal at a Florida’s Keys charter school died after she shot herself at a Pembroke Park gun range, authorities said Thursday.

Adri Anna Stewart’s death has been ruled a suicide, according to the Broward Sheriff’s Office.

Stewart, 30, had been the principal at Key West Collegiate Academy, which is on Stock Island and managed by Academica. She took over last summer.

Previously, she worked at several South Florida schools, including Somerset Academy’s central Miramar campus.

On Wednesday, Stewart went to the Pembroke Gun and Range at 3130 SW 19th St., where she shot herself about 2 p.m. She was taken by paramedics to Memorial Regional Hospital in Hollywood, where she died.

A viewing is set for 6 p.m. Friday at the Bernardo Garcia Funeral Home, 865 W. 49th St., Hialeah.

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Crawling All Over Pattinson's Face in 'Cosmopolis'

Twilight vamp Robert Pattinson plays a bloodsucker of an altogether different kind – the Wall Street kind – in his new movie Cosmopolis, on Blu-ray and DVD New Year's Day, and the film's director David Cronenberg tells ETonline that he was actually quite impressed with what Rob brought to the table, and that after the baggage of casting -- once you get to that point when you're on set and cameras are rolling -- "Twilight is irrelevant."

Video: Robert Pattinson Smells of Sex in 'Cosmopolis'

"He surprised me every day with good stuff," says Cronenberg. "I don't do rehearsals, and I try not to shape the actor's performance at first. I want to see what his intuition is going to deliver. And then if there's a problem then I start to shape it, nudge it, manipulate it a little bit. I did very little of that with Rob."

Based on the novel by Don DeLillo, Cosmopolis follows one day in the wild life of multi-billionaire asset manager Eric Packer, who travels aimlessly through the streets of New York City in his limousine while conducting investment trading from the back seat. As the day progresses, it devolves into an odyssey with a cast of characters that start to tear his world apart.

"He absolutely would say to you right now, 'I had no idea what I was doing at any time,' and he would mean it," says the veteran director of Rob's performance. "I think he really didn't realize how good he was. … He was surprising himself, but he was surprising me by his accuracy. It was just dead on. I mean, by the end of it we were doing one take. Honestly the whole last scene, the whole last shot in the movie with him and Paul [Giamatti] -- one take. And it's a long take as well. And it's very emotional, and very subtle. One take for both of them, it was so good. … In fact, we finished the shoot five days early, and a lot of that was due to Rob."

Video: Robert Pattinson on Playboy Role in 'Cosmopolis'

Of course, when Cronenberg first cast Rob, he had to overcome what he calls Twilight "baggage," explaining, "You often have to consider what we call baggage for an actor, and you have to decide whether it's a problem or not. I hate the idea of it because I know I'm going to be on the set with the guy at three in the morning shooting in the streets of Toronto, and none of that stuff is relevant. We're just two people trying to make the movie work. So his past performances, or his fame, or lack of it, or whatever the factor is, is at that point irrelevant. What's relevant only is what we can do creatively with each other.

"On the other hand, when you're financing a movie you have to have lead actors who have some weight and some substance and will attract investors so that you can get your movie financed, so it's a weird situation," he continues. "Aside from the fact that yes, he was an exciting and interesting, surprising choice in terms of how investors viewed it -- and it worked because we got the financing for the movie -- after that Twilight is irrelevant, you know?"

What mattered most to Cronenberg was that his lead could carry the scene and had the proper charisma: "It starts very simply with is he the right age, does he have the right look, does he have the right presence onscreen?" he says. "He is in absolutely every scene in the movie, and that's really quite rare. Even in a movie with Tom Cruise, you don't see Tom in every scene. But in this case you do, and so he has to have some charisma. You have to want to watch him for that long and that intensely, because I knew I was going to be crawling all over his face with the camera."

Video: Robert Pattinson's First ET Interview

Of course, it wouldn't be a David Cronenberg film without a little oral or anal fixation – themes prominently placed in such films of his as Naked Lunch, Dead Ringers and Videodrome – and there's an especially amusing scene during Cosmopolis in which Rob gets examined by a doctor in his limo and discovers that he has an "asymmetrical prostate."

"Orifices are the entry and exit of our bodies, and that really talks about identity and where the boundaries of an individual identity end and where the environment begins," says a straight-faced Cronenberg, adding with a laugh, "I could do an academic analysis of my own movies, but that wouldn't help me create [my new] movies. … You could do that analysis and make those connections amongst the movies, and you'd be correct."

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TSA has taken more than 1,500 guns from airline passengers

Security screeners have taken more than 1,500 guns from airline passengers so far this year, far ahead of last year’s tally, the Transportation Security Administration said today.

If the trend holds through Dec. 31, the number of TSA gun seizures will be more than 15 percent ahead of last year’s tally of 1,320 guns.

During the week that ended Dec. 21 — the most recent data the TSA has published — screeners took 34 guns from passengers, including 32 that were loaded.

In the previous week, screeners found 29 guns, including 21 that were loaded.

TSA officials say many people caught with guns simply forgot that they were carrying them.

The agency posts pictures of unusual weaponry seized from passengers on its Web site.

Earlier this month, screeners at Kennedy Airport found a passenger with 26 stun guns in a carry-on bag. Stun guns aren’t included in the firearm tally, but are not allowed on planes.

Among the other items taken from passengers around the country in recent weeks were an A4 rocket launcher found in a checked bag at an airport in Latrobe, PA, and a speargun found in a carry-on bag in Houston.

bsanderson@nypost.com

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Royal Caribbean orders third Oasis-Class vessel

Royal Caribbean Cruises announced Thursday that it has contracted with STX France to build a third Oasis-class vessel for delivery in mid-2016. In October, the cruise line announced it planned another sister ship to the successful Oasis of the Seas and Allure of the Seas.

The contract, subject to financing and other conditions, includes the transfer of Pullmantur’s Atlantic Star. STX France has also provided the company with a one-year option for the mid-year 2018 delivery of a fourth Oasis-class vessel at similar pricing.

Oasis of the Seas and Allure of the Seas, with 16 decks and 2,700 staterooms, are the largest cruise ships in the world. The ships sail weekly to the Caribbean from their home port of Port Everglades in Fort Lauderdale.

Miami Herald Staff

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