Gus Exposito, 51, of Davie, couldn’t believe what he saw in the marble walls of South Beach’s W Hotel: a larger-than-life framed photograph of what looked like communist revolutionary Ernesto “Che” Guevara.
“He was a mass murderer, killed thousands of Cubans execution-style,” Exposito wrote in an email, comparing the long-dead Fidel Castro pal to Adolf Hitler or the Ku Klux Klan. “I spoke to the manager and he referred to it as art!”
A hotel employee said complaints started almost as soon as the photo, about seven feet tall, went up last week. It came down Tuesday.
“We did it as a matter of respect and sensitivity toward the local community,” hotel manager Damien O’Connor said. “We are sorry for any inconvenience we may have caused.”
The man in the photo looks a little different from the iconic image of Che Guevara taken by Alberto Díaz “Korda” Gutiérrez in 1959. Is this a younger Che or someone dressed like Che? Or perhaps a post-modern self-portrait of artist Gavin Turk?
In The Guardian, a London newspaper, Turk said he made a photo of himself posed as Che to advertise an exhibition: “It was quite a degraded, grainy image, so I could photograph myself in such a way that you wouldn’t recognize that it was me and not, in fact, Che. You only need key elements of the photo — the beret, the long hair, the position of the eyes (as with classical icons, looking up and to the right), a bit of beard — to make it function as a symbol.”
But it sure looks like Che.
The image is common enough, and enough time has passed since the 1959 revolution, that not every Cuban-American is outraged. Asked about the idea of hanging a Che poster in a South Florida hotel, a regular Miami Herald reader named Mario Iglesias said it’s time to grow up.
“I think the Cuban-American community has to mature and learn that the right to put up a picture of Che is the very reason we find Castro and Che so repugnant — because they would act to quash opposing speech,” he wrote in an email. “It is the very result of being in favor of a free society that there will be holocaust survivors who have to tolerate Nazi marches and Cuban-Americans have to recognize that not protesting a Che poster is not the same as supporting Castro.”
For Exposito, though, the right to post a Che picture doesn’t translate into a good reason to display it. It seemed to ruin his night out.
“We went to dinner with my wife and two couples at Mr. Chow and after dinner we took a walk to the rear to smoke a cigar, and — bang — there it was. We could not believe our eyes!” he wrote.
El Nuevo Herald Staff Writer Juan Carlos Chavez contributed to this report.
Was that Che in Beach hotel? Not any longer
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Was that Che in Beach hotel? Not any longer
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Was that Che in Beach hotel? Not any longer
